This means Facebook is an opportune platform for any brand running an international or multi-location strategy. Keep in mind that the top times shown above are recorded in US Central Time, so the high engagement shown in early morning as well as the more traditional US workday also reflects Facebook’s significant global audience. Weekdays, evenings and early mornings all showed more consistent engagement and have become much more opportune times for brands to get eyes on their content. With Facebook’s status as the most used social media platform in the world, it’s no surprise that there was virtually around-the-clock engagement in 2020.Ĭompared to past years, there were few completely “off” times for Facebook when reviewing the past year of data.
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What are the best times to post on Instagram?.What are the best times to post on Facebook?.
Industry-specific data includes mid- to high-level engagement times. Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. All time frames are recorded in Central Time Zone (CST). Read on for our findings by social network and industry:ĭisclaimer: Data from Sprout Social include users from various plan types, industries and locations. This quick reference guide also includes best times to post on social media in GMT.
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Use this data to help inform scheduling for your publishing calendar, or read on for ideas about how to integrate these findings into your own analysis of your specific account’s peak times for engagement.įinally, If you’re looking for a quick reference of the best times to post globally across each network, click below to download your own copy.
We’ve highlighted the best times to post on each social platform, as well as the overall best and worst days to post. We worked closely with our data science team to review findings and trends in social media usage over the past year from Sprout Social’s 20,000+ customers and understand when their content was most and least frequently engaged with, broken out by platform and industry. As many of us continue to refine and reimagine strategy for 2021, this data can help marketers understand what the landscape looks like on social now. Both brands and their customers were constantly adapting in the way they operated online, leading to new patterns of interaction and engagement on social media. With this in mind, it’s no surprise that our review of the best times to post on social media showed many notable changes in the data for 2021, with increased and varying engagement across platforms and industries. For more on the strategies brands implemented to react to these changes, see our review of learnings and resources for COVID-19. Throughout 2020 and into 2021, social media became more important than ever as a way for people to maintain instantaneous connection, find new trends and hobbies and stay up to date on current events.īrands had to pivot to thrive in an unexpectedly rapid digital transformation, and social marketers had to combat burnout as the volume of social interactions and the demands on messaging increased.
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